New Food Partner of the SUP FAMILY PICNIC 2025 Event

330 guests with their families and pets, over UAH 135,900 for the Children of Heroes Charitable Foundation, and lots of positive emotions—this is what this year's SUP FAMILY PICNIC 2025 was like, which the Union of Ukrainian Entrepreneurs (SUP) traditionally dedicates to Entrepreneur's Day.
The event brought together entrepreneurs, their families, and friends in a festive atmosphere, where relaxation and entertainment were combined with interesting master classes for adults and children, and the business community showed that true strength lies in unity.
An atmosphere of innovation and playIn addition to cool networking, the event featured dozens of activities for the whole family.
The meeting began with a show from Profi Robotics Ukraine—a robotic arm served cookies with predictions, and children got acquainted with a robot dog. The children's area was transformed into a laboratory of discoveries together with the Inventor Kyiv STEM school: the little ones created their favorite Minecraft characters from LEGO, while the older ones programmed the robotic arm.
The MriyDiy full-day school invited guests to create a “Map of Dreams” using scrapbooking techniques, and in the “House of Dreams” zone from the Children of Heroes Charitable Foundation, each guest could weave a ribbon for a donation and join in the charitable component of our celebration.

Children also enjoyed a master class on posing from Kinder Kids Modeling Kyiv and races on handmade cars using 3D pens in the MATAS University workshop.
Frank conversations about the “business baton” with entrepreneursA special part of our family holiday program was a panel discussion where entrepreneurs Rostislav Vovk (Kormotech), Valeria Guzema (Guzema Fine Jewelry), and Vitaliy Ilchenko (Ukravit), moderated by Kateryna Glazkova, Executive Director of SUP, discussed how to pass on a business built over decades to the next generation.
The speakers agreed that the most important thing is the personal example set by parents and open communication.
Rostislav Vovk emphasized the importance of fostering a love of entrepreneurship without forcing children. Valeria Guzema shared her experience that love for the business must be sincere, and children should be allowed to choose their own path. Vitaliy Ilchenko noted that modern youth are more familiar with digital technologies, so business should be interesting and promising for them.
Master classes, refreshments, and giftsThis year, all guests had the opportunity to enjoy a variety of master classes and delicious refreshments.
In particular, they created herbal amulets with KvitkoDar, learned how to turn scarves into stylish accessories with Shpalta_ua, and discovered the secrets of perfect steaks at a culinary master class by Ruslan Shibaev and the chef of BEEF meat & wine.
Our partners offered their own taste stories: - Kormotech treated us to unique brand cocktails specially created for our event and took care of the comfort and treats for our guests' pets; - Slurp Coffee Roasters – in a coffee camping; - Tea master Yansen held a traditional Chinese tea ceremony; - Pastourelle held a tasting of Ukrainian cheeses with noble white mold; - Pravda. Craft Beer & Friends treated guests to craft beer.
We are sincerely grateful to our main partners for supporting SUP FAMILY PICNIC 2025: - Strategic partner – Nova Poshta, which makes any distance closer and delivery fast and easy. - General partner – Kormotech, whose support made the scale and atmosphere of the holiday possible. - Official partner – Biopharma Plasma, which has been saving the lives of millions of people for over 125 years and is a leader in its field.
A special highlight for the guests of our picnic was the energetic performance of a rock band founded by partners of the Bargen law firm. The live music was a real surprise for everyone and perfectly complemented the atmosphere of our celebration.
The event would not have been complete without treats from TM Malyatko, entertainment with animators, and face painting from our long-standing partner, Ekonia. There were also many surprises and delicious treats from Motorola Ukraine – delicious ice cream and lollipops with a surprise, Comfy and De’Longhi – aromatic and delicious coffee, Nova Food – ice cream in waffle cups for adults and children, Pizza Day – delicious pizza and fun entertainment for children with animators, La Madlen – delicate biscuit madeleines with a touch of French charm and Ukrainian traditions.
Special thanks to our gift partners: TERWIN Corporation and ANTOCHKA children's stores, which delighted our youngest guests with interesting puzzles, coloring books, board games, and other gifts. And of course, we are grateful for and appreciate the support of our security partners – BEZPEKA LTD and 0112.group.
SUP FAMILY PICNIC 2025 proved that entrepreneurs are not only about business, but also about inspiration, traditions, family values, social responsibility, and generous hearts.